Imagination Technologies, a British chip design firm, has launched its next-generation E-Series GPU IP, which is designed to power the future of edge AI and graphics applications. The new product delivers a dramatic performance leap and is well-suited for compute-heavy tasks such as natural language processing on smartphones, real-time rendering in desktop systems, and industrial vision and assisted driving in edge devices. The announcement comes as AI spending soars globally, with China alone projected to surpass $100 billion in AI investment by 2028. Imagination's E-Series GPUs integrate ray tracing capabilities alo
ngside new "Neural Cores" that provide dense AI compute without relying on a fixed CPU architecture. The cores feature double the register storage of competing IPs and include proprietary Burst Processor tech, which boosts edge AI power efficiency by 35%. The first commercial E-Series products are set to ship in fall 2025, with versions tailored for automotive, desktop, mobile, and co
nsumer electro
nics already under development. Imagination Technologies, one of the world's top four chip IP companies, is committed to China despite global market turbulence and is doubling down on the Chinese market with greater investment, expanded local teams, and deeper ecosystem cooperation.
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